Vol. 9 No. 1 (2022): January 2022

Articles

• Application of ALTMAN Z Score On Five Selected Industries

  Ms. Preksha Shah - Student (Author)

  5-12

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• The Study of Factors that Contribute to the Acceptability of Digital Transactions in the City of Mumbai

  Ms. Dnyanda Sanjeev Walke - MMS Student, Ms. Sangeeta Ghatekari - Assistant Professor, Dr. Nitin S. Kulkarni - Associate Professor (Author)

  13-17

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• Neuromarketing: Mind Your Business

  Dr. Unmesh Mandloi, Deepa Kedar Rele - Research Scholar (Author)

  18-22

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• A Study on Location Strategy and Trade Area Analysis of Top 10 Malls of Western Suburbs of Mumbai

  Dr. Simmi Rani Prasad (Author)

  23-30

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• Transgressing Perceptual Barriers in Pharma Sector

  Mr. Ronit Bhoir, Ms. Zainab Ansari, Ms. Pooja Kaware and Dr. Rajiv Gupte (Author)

  31-35

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• Impact of Social Media Marketing on iGen Consumer Buying Behaviour of White Goods

  Dr. Hemant Kothari - Dean P.G. Studies, Dr. Swati Lodha - Director, Dr. Nirmala Joshi - Research Head, Ms. Sana Khan - Research Scholar (Author)

  36-41

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• Improving the Retailing Experience of the New Age Information-Seeking Consumers Using QR Code

  Dr. Manmeet Barve - Associate Professor, Ms. Neelam Maske - Assistant Professor, Ms Shravani Naik and Ms Mrunalini Munj - MMS Students (Author)

  42-48

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• A Study on Identifying Factors Driving Purchase in the Retail Sector with Special Reference to the Green Initiative

  Ms. Ria Patnaik - Assistant Professor, Mr. Sunny Mondal - Assistant Professor, Ms. Sejal Lodha, and Ms. Hanisha Mody – MMS Students (Author)

  49-54