Vol. 9 No. 1 (2022): January 2022

Articles

• Application of ALTMAN Z Score On Five Selected Industries DOI:10.34047/MMR.2020.9101

  Ms. Preksha Shah (Author)

  05-12

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  • Abstract

• The Study of Factors that Contribute to the Acceptability of Digital Transactions in the City of Mumbai DOOI:10.34047/MMR.2020.9102

  Ms. Dnyanda Sanjeev Walke (Author)

  13-17

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• Neuromarketing: Mind Your Business DOI:10.34047/MMR.2020.9103

  Dr. Unmesh Mandloi (Author)

  18-22

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• A Study on Location Strategy and Trade Area Analysis of Top 10 Malls of Western Suburbs of Mumbai DOI:10.34047/MMR.2020.9104

  Dr. Simmi Rani Prasad (Author)

  23-30

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• Transgressing Perceptual Barriers in Pharma Sector DOI:10.34047/MMR.2020.9105

  Mr. Ronit Bhoir (Author)

  31-35

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• Impact of Social Media Marketing on iGen Consumer Buying Behaviour of White Goods DOI:10.34047/MMR.2020.9106

  Dr. Hemant Kothari (Author)

  36-41

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• Improving the Retailing Experience of the New Age Information-Seeking Consumers Using QR Code DOI:10.34047/MMR.2020.9107

  Dr. Manmeet Barve (Author)

  42-48

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• A Study on Identifying Factors Driving Purchase in the Retail Sector with Special Reference to the Green Initiative DOI:10.34047/MMR.2020.9108

  Ms. Ria Patnaik (Author)

  49-54

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  • Abstract