Neuromarketing: Mind Your Business

Authors

  • Dr. Unmesh Mandloi Dr. A. P. J. Abdul Kalam University Author
  • Deepa Kedar Rele - Research Scholar Dr. A. P. J. Abdul Kalam University Author

Keywords:

Advertising, Sensory perceptions, Neuromarketing, Market Research, Consumer behavior

Abstract

Marketing has been evolving in all its forms. In its present scope, it has metamorphosed from barter system, to production concept, to product concept & so on. Neuromarketing can be considered as another milestone, which is still an evolving process. It can be a powerful tool in market research; where advertising is becoming more scientifically advanced. Todays consumers don't see your advertisement, they FEEL your advertisement.

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Published

2022-01-31

Issue

Vol. 9 No. 1 (2022): January 2022

Section

Articles

License

Copyright (c) 2022 MET MANAGEMENT REVIEW

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

Neuromarketing: Mind Your Business. (2022). MET MANAGEMENT REVIEW, 9(1), 18-22. https://mmriom.com/index.php/mmr/article/view/222