Vol. 11 No. 02 (2024): July 2024

Articles

• The Influence of Operational and Financial Risk Mitigation Strategies in Enhancing the Survival of Small and Medium-Sized Entities in Zimbabwe’s Volatile Business Environment https://doi.org/10.34047/MMR.2024.11201

  Lloyd Chingwaro, Regis Misheal Muchowe (Author)

  1-13

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• Comparative Analysis of UPI and Traditional Banking Methods: User Trust and Security Perceptions https://doi.org/10.34047/MMR.2024.11202

  Ananya Swain, Pramit Chandra Rout (Author)

  14-30

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• The Role of Technology in Enhancing Learning Outcomes in B Schools of India https://doi.org/10.34047/MMR.2024.11203

  Dr.Vinod Kumar , Michael Tarance Suraj (Author)

  31-38

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• The Downfall of Paytm: A Case Study in Strategic Missteps https://doi.org/10.34047/MMR.2024.11204

  Vaishnavi Dnyaneshwar Khairnar, Dr. Deepak Khairnar, Dr. Swapnil Vikram Bachhav, Prof. Lakshmikant C. Sontakke (Author)

  39-43

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• Effect of Advertising Campaigns on Consumer Banking Preferences https://doi.org/10.34047/MMR.2024.11205

  Aayush Singh, Tanmay Aggarwal, Prof. Dr. Chitralekha Kumar (Author)

  44-53

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• Data-Driven Workforce Planning: Exploring People Analytics in Delhi SME Startups https://doi.org/10.34047/MMR.2024.11206

  Nitish Kumar Minz, Dr. Anshika Prakash, Dr. Monika Yadav, Hitika Kalra (Author)

  54-60

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• Role of Artificial Intelligence in Social Media Marketing with Reference to Impact on Consumer Behavior https://doi.org/10.34047/MMR.2024.11207

  Dr. Ravindra Nagesh Naik (Author)

  61-77

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• Sparking Inclusive Growth: SME Exchanges as Drivers of a Developed India (Vikasit Bharat) https://doi.org/10.34047/MMR.2024.11208

  Divya Mathur, Dr. A. Senthil Kumar (Author)

  78-86

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• Digital Skill Development to Enhance Employability for Indian Workforce https://doi.org/10.34047/MMR.2024.11209

  Prof. Subhendu Bhattacharya, Dr. Pushpendu Rakshi (Author)

  87-94

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• Intermodal Dynamics: Analyzing the Relationship Between the Return of Nifty-50 With Return of Spicejet, Indigo and IRCTC https://doi.org/10.34047/MMR.2024.11210

  Dr. S Jayadev, Mr. Ganesh Kumar K A V, Dr. Veena M (Author)

  95-102

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• Analyzing the Contribution of HR Policies to Innovation and Development in Viksit Bharat’s Emerging Sectors https://doi.org/10.34047/MMR.2024.11211

  Mrs. Aparna Chetan Khutale, Dr. Shraddha Sameer Bhandwalkar (Author)

  103-111

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• Decoding Financial Decisions: The Power of EEG in Neurofinance Research https://doi.org/10.34047/MMR.2024.11212

  Neetu Malhan, Professor Sanket Vij (Author)

  112-118

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