A Study on Identifying Factors Driving Purchase in the Retail Sector with Special Reference to the Green Initiative

Authors

  • Ms. Ria Patnaik - Assistant Professor MET Institute of Management Author
  • Mr. Sunny Mondal - Assistant Professor MET Institute of Management Author
  • Ms. Sejal Lodha, and Ms. Hanisha Mody – MMS Students MET Institute of Management Author

Keywords:

Retail, Customer Satisfaction, Green Marketing

Abstract

This study likely seeks to determine the factors that influence consumer purchasing behavior in the retail sector, with a specific focus on the impact of "green initiatives." This could include factors such as eco-friendliness, sustainability, and environmental impact, as well as consumers' attitudes and perceptions of these initiatives. The study may use research methods such as surveys, focus groups, or observational studies to gather data on consumer behavior and purchasing decisions in the retail sector.

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Published

2022-01-31

Issue

Vol. 9 No. 1 (2022): January 2022

Section

Articles

License

Copyright (c) 2022 MET MANAGEMENT REVIEW

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

A Study on Identifying Factors Driving Purchase in the Retail Sector with Special Reference to the Green Initiative. (2022). MET MANAGEMENT REVIEW, 9(1), 49-54. https://mmriom.com/index.php/mmr/article/view/228