A Study on Identifying Factors Driving Purchase in the Retail Sector with Special Reference to the Green Initiative

DOI:10.34047/MMR.2020.9108

Abstract

This study likely seeks to determine the factors that influence consumer purchasing behavior in the retail sector, with a specific focus on the impact of "green initiatives." This could include factors such as ecofriendliness, sustainability, and environmental impact, as well as consumers' attitudes and perceptions of these initiatives. The study may use research methods such as surveys, focus groups, or observational studies to gather data on consumer behavior and purchasing decisions in the retail sector.