The Impacts of Digital Marketing & Business Challenges

DOI:10.34047/MMR.2020.10206

Abstract

In this digital age, marketers face a variety of obstacles in addition to numerous opportunities. The use of electronic media by marketers to market their goods or services is known as digital marketing. Attracting customers and enabling them to engage with the company through digital media is the primary goal of digital marketing. This essay concentrates on the Digital marketing is important for both marketers and consumers. We looked at how sales of both small and large companies were affected by digital marketing. Also, the distinctions between conventional marketing and digital marketing are discussed based on our research. This study has discussed numerous forms of digital marketing, as well as its efficiency and effects on a company's sales. One hundred fifty small businesses and fifty business owners make up the investigated sample, which was chosen at random to demonstrate the effectiveness of digital marketing. The collected data has been examined using a variety of statistical methods and tools