Market Research for Digital Promotions & Sales for EDTech Industry

https://doi.org/10.34047/MMR.2020.8107

Abstract

Market research is the process of gathering, analyzing, and interpreting information about a market, product, or service, in order to make informed business decisions. In the edtech (education technology) industry, market research can be particularly important for developing digital promotions and sales strategies. Digital promotions refer to marketing efforts that use the internet, social media, and other online platforms to reach and engage with customers. These promotions can be particularly effective in the edtech industry, as they allow companies to target specific demographics and reach a large, dispersed audience. In order to effectively execute digital promotions, edtech companies should conduct market research to understand the needs and preferences of their target customers. This may involve surveying potential users, analyzing data on customer behavior, and studying industry trends. By conducting market research, edtech companies can better understand what types of digital promotions will be most effective, and how to optimize their sales strategies for the online environment. This can help them to more effectively reach and engage with customers, and ultimately drive sales and revenue growth.