Consumer’s Perception towards Buying Groceries Pre and during Covid-19 Pandemic

DOI:10.34047/MMR.2020.7106

Abstract

The COVID-19 pandemic has fundamentally impacted our lives and changed the world as we know it. People are living differently, buying differently and in many ways thinking differently. The paper studies the consumer perception towards buying groceries pre lockdown and during lockdown. The Indian economy is undergoing significant growth in the FMCG sector including food, beverages, grains, cosmetics, etc. the paper found that the consumer attitudes, behaviour and purchasing habits are changing. Many of these new ways will remain post pandemic. While purchases are currently centred on the most basic needs, people are shopping more consciously, buying local, believing in old traditional buying patterns and embracing digital commerce.