Consumer Satisfaction Towards LIC During Covid-19
DOI:10.34047/MMR.2020.7205
Keywords:
Consumer Behavior, Market Predictions, IRDA, Indian Banks, Private Insurance CompaniesAbstract
The purpose of this research paper is to study the consumer behavior that provides marketers to understand and predict the future market behavior. In this paper, role of IRDA, role of Indian banks, role of private insurance companies, function of insurance company, various factors influencing consumer behavior, observing changes between pre and amid Corona virus pandemic, factors influencing buying decision and model of consumer decisions making process have been considered. Also, the types of insurance policy taken by consumer, the total sum assured of life insurance, the total sum assured of life insurance for the spouse, the share of public insurance in insurance sector, share of LIC in life insurance in insurance sector and the reasons for invested in life insurance have been studied.
