Impact of Yoga on Human Development in Informal Sector as Market Making Logic

DOI:10.34047/MMR.2020.7204

Abstract

Yoga as a practice and philosophy is now accepted as a human development activity as per extant literature and evidence is in global economic activity of multi-billion dollars, rather than straight-jacketed as religious or mystic or esoteric activity which could limit its acceptance among multi-cultural multi-religious society of India. In this environment, to find a logic for market development for yoga which is not a primary services product in an informal sector which is resource scarce could be answered with an appropriate consumption drive which has an universal appeal while being an empowering practice so that profit sector as well as non-profit sector could equally be a service provider and marketer