Application of HR Analytics in Business

DOI:10.34047/MMR.2020.7201

Abstract

In the ever-evolving landscape of business management, Human Resources (HR) analytics has emerged as a crucial tool for optimizing workforce strategies and enhancing organizational performance. This study delves into the application of HR analytics in the business context, investigating how data-driven insights from various HR processes and employee-related metrics can inform decision-making. By leveraging quantitative analysis and case studies, this research explores how HR analytics offers valuable insights into employee recruitment, retention, training, performance evaluation, and overall workforce management. The abstract underscores the role of HR analytics in identifying trends, predicting future needs, and aligning human capital strategies with business objectives. Moreover, the study highlights challenges such as data privacy, technological integration, and skill gaps that organizations encounter when implementing HR analytics. The findings emphasize the strategic significance of data-driven HR practices in enhancing business competitiveness and sustainability. This study provides actionable insights for HR professionals, managers, and business leaders aiming to harness the potential of HR analytics for informed decision-making and achieving organizational success.