Blockchain Intelligence: Where Blockchain Meets Artificial Intelligence

DOI:10.34047/MMR.2020.8207

Abstract

We're in the midst of a time of unparalleled digital disruption and transformation. The breakthrough technologies that are at the heart of digital disruption and transformation are artificial intelligence and blockchain. They have become most trending and unruly technologies. Blockchain is gaining extensive attention because of cryptocurrencies and also due to its provision of secure and decentralized resource sharing manner. AI, on the other hand, offers intelligence and decision-making capabilities for machines that are similar to humans. Both AI and blockchain, spreading at a phenomenal rate and having distinct degree of technological complexity and multi-dimensional business implications, are in situations where they can benefit from each other, and help one another. The researcher of this paper explains how and why these transformative technologies and their convergence can alter marketing as we know it today. The researcher also presents a case study to summarise various marketing use cases that will be used for transformative innovations and their implications for society firms, customers, and, eventually, academic studies. This work looks at the detailed literature on the interaction and possible collaboration areas between the blockchain and AI that can benefit marketing and the list is nowhere close to being completed