A Managerial Perspective on Sustainable Supply Chain Management Practices and Performance in the Indian Dairy Industry of Maharashtra and NCR

DOI:10.34047/MMR.2020.9211

Abstract

Need and Significance: The dairy business in India has made a substantial contribution to the rural economy of the country. It has been considered as a tool for achieving socioeconomic improvement. To meet the increasing demand of the consumers, companies are increasingly interested in supply chain management as a development area. A plethora of studies since the 1990s, both successful and unsuccessful, show how companies have invested heavily to optimize their supply chains to boost customer satisfaction and internal productivity. The winning network of individual enterprises is made up of supply chains that add the most value to customers at the lowest cost. In fact, companies can no longer compete if they operate in isolation from their suppliers, consumers, and other supply chain partners. As a result, the most pressing issue is optimizing the dairy industry's supply chain to meet future domestic demand while remaining competitive in global markets. The purpose of this study was to discover the true facts and, as a result, examine the methods for improving those processes to generate a win-win scenario for all players in the dairy supply chain