A Study on Customer Preference for Fly Ash Bricks

DOI:10.34047/MMR.2020.10214

Abstract

The purpose of this study, which was based on a market survey, was to pinpoint the factors that influence fly ash brick quality from the standpoint of customers. With a focus on those working in the building and construction industries, questionnaires and in-person interviews were used to gather data on fly ash and clay bricks. This experiment demonstrates the benefits fly ash bricks have over traditional clay bricks. From the study, it was found that the six factors (price, weight, strength, water absorption, lesser breakage, durability) are found to be significantly related to the preference of the consumer for the fly ash bricks. It was also found that fly ash bricks were comparatively better in the aspects of price, weight, strength, durability and water absorption capacity.