An evaluation of Open Network for Digital Commerce (ONDC) implementation for MSMEs in India.

DOI:10.34047/MMR.2020.10207

Abstract

The Department for Promotion of Industry & Internal Trade of the Government of India founded the private, non-profit firm Open Network for Digital Commerce to create open networks for e-commerce. India's e-commerce environment is anticipated to change as a result of the government-imposed Open Network Digital Commerce (ONDC) platform. Customers and sellers will be able to interact and transact online independently of the app or platform they are using. This platform seeks to provide new opportunities, restrain digital monopolies, and assist single proprietors, micro, small, and medium-sized businesses, and other smaller businesses in joining online marketplaces. The purpose of this paper is to illustrate the benefits that ONDC provides to MSMEs—Micro, Small, and Medium-Sized Enterprise, while simultaneously posing a challenge to the major e-Commerce players yet an advantageous platform to all digital businesses.