MET MANAGEMENT REVIEW
type: channel
description: Journal title MET MANAGEMENT REVIEW Initials MMR Frequency 2 issues per year DOI 10.34047/MMR Online ISSN 2394-4013 Editor-in-chief Dr. Swati Lodha Publisher MET Institute of Management Impact Factor 2.381 (2024-25)
publisher: MET Institute of Mnagement
language: en
publication name: MET MANAGEMENT REVIEW
issn: 2394-4013
items: Beyond Descriptive Analysis: The KRIS Framework for Statistical Validation in Regulatory Comparison Research
items: A Study on Financial Modelling for Sustainable Investing Decisions of Individual Investor
items: IoT - Based Load Management System - An Effective Measure to Save Energy
items: The Power of AI and ML in Entrepreneurial Growth
items: Investigating the Differential Influence of Green Marketing Strategies on Specific Eco-Friendly Product Categories in an Emerging Economy Context
items: A Quantitative Analysis of Experiences on the Doctrine of Karma
items: Harmonising IFRS S1/S2 and Business Responsibility and Sustainability Report (BRSR) for Sustainable Business in India
items: An Analytical Entrepreneurship Development Study: An Empirical Investigation of Relationally Embedded Ties with Stakeholders
items: A Study of Awareness of NEO Banks in India and the Way Ahead
items: Performance Metrics of Mutual Funds: A Critical Analysis
items: Understanding the Popularity and Efficacy of SIPs as a Preferred Investment Option in the Indian Market
items: A Study on People Analytics Maturity in Selected Private Mid-Sized Organizations
items: Humanistic Approach to Human Resource Development in Economic Lean Circumstances Through Organizational Leadership Interventions
items: Recent Trends in Green Human Resource Management
items: Behaviour of Metaverse Marketing in Digital India
items: A Study on the Role of E-Commerce in the Indian Handicrafts Industry: A Consumer Perspective
items: Artificial Intelligence and Training: Opportunities and Challenges in the Zimbabwean Mining Industry
items: Estimating A Logistic Regression Model on the Role of Artificial Intelligence on Derivative Markets
items: A Study on Customer Preference for Fly Ash Bricks
items: The Role of Human Resource Tech in Industry: A Remedy for Human Resource Management within an Organization
items: Study on use of OTT Platforms Among Youth
items: Impact of LGBT-supportive Workplace Policies on Productivity
items: Evaluation of Business School Graduates' Perspectives on the Impact of Technological Development on their Employability in the Indian Labour Market
items: Understanding the Price Behaviour of selected banks from banking sector in Bombay Stock Exchange
items: Employee Engagement Through Employee Empowerment with Special Reference to Employee Working in Manufacturiing Industry Situated at North Karnataka Region
items: An evaluation of Open Network for Digital Commerce (ONDC) implementation for MSMEs in India.
items: The Impacts of Digital Marketing & Business Challenges
items: Cybernetics: A Transformative Platform in Achieving G20 SDS
items: Influence of Digital Experiential Marketing for a Sustainable Customer Relationship: with Special Reference to the Luxury Cosmetics Sector in India

Beyond Descriptive Analysis: The KRIS Framework for Statistical Validation in Regulatory Comparison Research
type: item
description: This study introduces the Krishnan's Risk Integration System (KRIS) Framework, a novel methodology that transforms qualitative regulatory comparison into statistically validated research. The framework addresses the core gap in regulatory analysis by balancing contextual understanding with empirical validation. Through systematic application across multiple international frameworks, the methodology demonstrates robust reliability whilst preserving interpretive richness. Key innovations include functional equivalence mapping, a six-level alignment classification system with strategic consolidation, and integrated validation protocols applicable across regulatory and compliance domains.
subject: Articles
  topic: section
subject: Compliance Assessment, Framework Comparison, Functional Equivalence, Policy Comparison, Regulatory Analysis, Statistical Validation
  topic: keywords
creator: Krishnan Viswanathan
creator: Dr. Rajesh Chouksey
rights: Copyright (c) 2025 MET MANAGEMENT REVIEW https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2025-07-01
publication date: 2025-07-01
starting page: 98
ending page: 111

A Study on Financial Modelling for Sustainable Investing Decisions of Individual Investor
type: item
description: In recent years, environmentally conscious investments grew dramatically as individual investors in as many ways include factors related to the environment, society, and governance (ES into the choices they make regarding their processes. This shift has necessitated the development of sophisticated financial modeling techniques that incorporate ESG metrics into traditional valuation frameworks, such as discounted cash flow (DCF) analysis, Monte Carlo simulations, and real options valuation. This study systematically explores data-driven approaches to financial modeling for sustainable investing, leveraging quantitative ESG rating systems, carbon footprint analysis, and sustainability-weighted risk-adjusted return metrics to evaluate investment viability. It highlights key financial tools, including Bloomberg ESG Data Services, MSCI ESG Ratings, and Sustainalytics Risk Ratings, which provide granular insights into the long-term performance implications of sustainable assets. Case studies illustrating the impact of integrating ESG factors on risk-adjusted returns reveal that companies with high ESG scores outperform their lower-rated counterparts by 3–5% CAGR over a 10-year period, underscoring the financial materiality of sustainability considerations. This research also delves into the computational complexities of incorporating ESG-adjusted beta coefficients and stochastic modeling techniques into portfolio allocation models, enabling investors to optimize risk-return trade-offs in line with sustainability objectives. Advanced machine learning algorithms, such as natural language processing (NLP) for ESG sentiment analysis and AI-driven scenario forecasting, further enhance predictive accuracy in sustainable investing. The study provides a comparative analysis of traditional versus ESG-integrated financial models, demonstrating that portfolios constructed with carbon-adjusted risk factors yield superior Sharpe ratios, outperforming standard benchmarks by 15–20 basi…
subject: Articles
  topic: section
subject: Financial Modeling, Sustainable Investing, ESG, Individual Investors, Investment Decisions
  topic: keywords
creator: Shubhangi Gupta
rights: Copyright (c) 2025 MET MANAGEMENT REVIEW https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2025-07-01
publication date: 2025-07-01
starting page: 88
ending page: 97

IoT - Based Load Management System - An Effective Measure to Save Energy
type: item
description: With the increasing demand for electrical power, preventing overload conditions is critical to ensuring safety and efficiency. This paper presents an IoT-based mains power cut system that monitors power consumption using an ACS712- 30A current sensor and automatically disconnects loads when a predefined threshold (135W) is exceeded. The system employs an ESP32 microcontroller, a 4-channel relay, and a WebSocket server for real-time control and monitoring. Users can manually or automatically manage loads through a web-based user interface, integrated with ThingSpeak for data visualization. Experimental results demonstrate the effectiveness of the system in preventing overload situations.
subject: Articles
  topic: section
subject: "IoT, Power Monitoring, Overload Protection, ACS712, ESP32, WebSocket, ThingSpeak. "
  topic: keywords
creator: Hazarika Jyotishmoy
creator: Chandana Dev
rights: Copyright (c) 2025 MET MANAGEMENT REVIEW https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2027-07-01
publication date: 2027-07-01
starting page: 83
ending page: 87

The Power of AI and ML in Entrepreneurial Growth
type: item
description: Artificial Intelligence (AI) and Machine Learning (ML) are transforming the entrepreneurial landscape, making advanced technology accessible beyond large tech corporations. These tools are revolutionizing how businesses identify opportunities, enhance operational effi- ciency, and drive innovation. This paper explores the role of AI and ML in entrepreneur- ship, highlighting their impact across industries such as healthcare, finance, agriculture, and education. From automating processes and optimizing decision-making to enabling personalized customer experiences, AI and ML are reshaping business strategies. The pa- per also examines niche applications, including AI-driven product development, customer support automation, and ML-powered market forecasting. Despite these advantages, en- trepreneurs face challenges in adopting AI/ML, such as data privacy concerns and the need for specialized technical expertise. Finally, this paper discusses the future potential of AI and ML in fostering sustainable business solutions and advancing social welfare initiatives. As these technologies continue to evolve, they are set to play a pivotal role in long-term business innovation and success.
subject: Articles
  topic: section
subject: Artificial Intelligence, Machine Learning, Entrepreneurship, Innovation, Startups, Automation
  topic: keywords
creator: Rajiv M
rights: Copyright (c) 2025 MET MANAGEMENT REVIEW https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2025-07-01
publication date: 2025-07-01
starting page: 73
ending page: 82

Investigating the Differential Influence of Green Marketing Strategies on Specific Eco-Friendly Product Categories in an Emerging Economy Context
type: item
description: This study investigates the differential influence of green marketing strategies on specific eco-friendly product categories within the context of an emerging economy. The research examines how environmental awareness influence together with willingness to pay and quality perception affects purchase decisions through qualitative analysis of responses from two hundred consumers. The research establishes that environmental awareness stands at a moderate level in the study sample yet it does not establish a strong relationship with consumer intent to pay more for eco-friendly goods. Consumer choices remained unaffected by the combination of gender identity and the type of products being evaluated. Based on the study data perceived product quality along with affordable prices are primary purchase drivers which surpass environmental-minded decisions. Regression correlations along with analysis indicated minimal associations between fundamental variables which confirms that external actions including pricing methods and promotional activities should have priority. The study puts forward practical guidance by suggesting product quality improvement measures together with affordability solutions supported by specific awareness programs aimed at consumers. Organizations must use various marketing methods to reduce the distance between environmental consciousness and real purchasing habits of consumers. Academic discussions about sustainable marketing benefit from this research in addition to providing concrete guidance to businesses about promoting environmentally friendly consumption habits in emerging markets.
subject: Articles
  topic: section
subject: Green Marketing Strategies, Eco-Friendly Products, Emerging Economy, Consumer Behavior, Environmental Awareness, Product Quality Perception, Sustainable Consumption
  topic: keywords
creator: Dr. Sushmita Mukerji
rights: Copyright (c) 2025 MET MANAGEMENT REVIEW https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2025-07-01
publication date: 2025-07-01
starting page: 63
ending page: 72

A Quantitative Analysis of Experiences on the Doctrine of Karma
type: item
description: This study is undertaken to explore the experiences encountered by students on the Doctrine of Karma. In modern times it is hard to find youth who believe in our scriptures. It is also possible that the youth may believe in Karma concept without having exact knowledge of this concept. Considering this as a research problem, this study is undertaken to probe the mind of youth. Attempt is made to make them recollect instances in their life where they took decisions based on their principles in life. The researcher has made an attempt to quantitatively analyse the responses received. This social research is quantitative and exploratory in nature. This study makes an attempt to satisfy the objectives of the study by testing three hypotheses. The population comprise of undergraduate students from South Mumbai Colleges with a sample size of 100. The primary data thus collected through Google forms and structured questionnaire is analysed on Excel platform using appropriate t test. F test is used to check the variance. Correlation is also found out before applying the parametric tests. An attempt is also made to find gender biasness in the responses. Findings of this study are expected to be of interest to students and academicians considering the focus and advent of Indian Knowledge System in the New Education Policy.
subject: Articles
  topic: section
subject: Indian Scriptures, Karma, t test, F test, parametric test, correlation
  topic: keywords
creator: Vaidehi Kamath
rights: Copyright (c) 2025 MET MANAGEMENT REVIEW https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2025-07-01
publication date: 2025-07-01
starting page: 58
ending page: 62

Harmonising IFRS S1/S2 and Business Responsibility and Sustainability Report (BRSR) for Sustainable Business in India
type: item
description: This paper examines the alignment of International Financial Reporting Standards (IFRS) S1 and S2 with India's Business Responsibility and Sustainability Reporting (BRSR) framework, focusing on the pathway for future integration. As there is scant published research on IFRS S1 and S2 in the context of BRSR and financial reporting in India, this study is exploratory in nature. The paper explores the scope, objectives, and key features of IFRS S1 and S2, highlighting the principles guiding metric selection. The analysis reveals the anticipated benefits of adopting these standards, including enhanced comparability and improved investor decision-making. Through a review of existing reports and analyses, this study identifies the challenges associated with implementation, particularly within the Indian context. Using purposive sampling, 31 Chartered Accountants and mid-senior finance professionals were interviewed to gauge their awareness of IFRS S1 and S2 in the context of financial reporting in India, assess the level of alignment between BRSR and IFRS S1 and S2, and understand the challenges faced in adopting these standards. Furthermore, this paper evaluates the necessary modifications to the BRSR framework to achieve effective alignment with IFRS S1 and S2. The study concludes by outlining the strategic implications of this alignment, emphasizing its potential to strengthen sustainability reporting practices among Indian businesses and foster greater transparency in the capital market.
subject: Articles
  topic: section
subject: IFRS S1 and S2, BRSR, Sustainability Reporting, Sustainability Metrics, Sustainable Business
  topic: keywords
creator: Dr. Shanti Suresh
creator: Mrs Fleur Mario Fernandes
rights: Copyright (c) 2025 MET MANAGEMENT REVIEW https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2025-07-01
publication date: 2025-07-01
starting page: 38
ending page: 49

An Analytical Entrepreneurship Development Study: An Empirical Investigation of Relationally Embedded Ties with Stakeholders
type: item
description: This research explores the growth of entrepreneurship from the perspective of the relationships that entrepreneurs build with stakeholders. The purpose of the study was to investigate how relational embeddedness affects entrepreneurial outcomes, such as resilience, innovation, and firm performance. Data for the study were gathered by surveys, and the study was causal. Entrepreneurs deliberately targeted different sectors to address a wide range of relationship dynamics. To guarantee representation across all industries and company sizes, judgmental sampling was employed. The dependent variables in the study were the degree of relational embeddedness associated with firm development, innovation, profitability, and survival rates. Linear regression was used to look at how independent factors affected dependent variables. Regression analysis yielded values, and these revealed that stakeholder type and connection type had the greatest impact on the growth of entrepreneurship. Any company's stakeholders are like its lifeblood; they give the business its wholehearted attention. The corporation keeps expanding because of the stakeholders' trust and commercial methods.
subject: Articles
  topic: section
subject: Empirical research, relationship ties, stakeholder relationships, analytical entrepreneurship, and entrepreneurial development
  topic: keywords
creator: Dr. Vinod Kumar Bhatnagar
creator: Dr. Moni Singh
creator: Dr. Sonali Karnik
rights: Copyright (c) 2025 MET MANAGEMENT REVIEW https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2025-07-01
publication date: 2025-07-01
starting page: 50
ending page: 57

A Study of Awareness of NEO Banks in India and the Way Ahead
type: item
description: With the advent of FinTech, the financial sector has undergone a digital revolution, giving rise to innovative services and platforms. Neo banks are virtual institutions without physical branches, offering digital only financial services through mobile applications. Unlike traditional banks neo banks operate entirely online focusing on a mobile-first approach to cater to the tech-savvy generation Technological advancements, innovative models and niche customer-focused approach have helped neobanks in creating novel, technology-based platforms and agile business models, and delivering innovative financial services. One of the key features of neo banks is their focus on customer experience. They prioritize providing a user-friendly interface, personalized services, and round-the-clock access to financial products and services offering a wide range of banking services through their mobile apps or websites. The current paper focusses on the awareness level of neo banks in India, acceptability of neo banks by the users bringing out the advantages and disadvantages . For this purpose responses are collected from about 284 people through self-administered questionnaire and analyzed using SPSS software. The results of the research highlight the perception of stakeholders towards neo banks. The paper will also attempt to bring out recommendations on the growth of neo banking in India.
subject: Articles
  topic: section
subject: Neo-banks, Fintech, Traditional Banking, Awareness, Niche Market
  topic: keywords
creator: Dr. Priyanka Sharma
creator: Prof. Arti Modi
rights: Copyright (c) 2025 MET MANAGEMENT REVIEW https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2025-07-01
publication date: 2025-07-01
starting page: 28
ending page: 37

Performance Metrics of Mutual Funds: A Critical Analysis
type: item
description: This research paper explores how well selected mutual fund schemes perform by examining them through three widely accepted measures: Sharpe Ratio, Treynor Ratio, and Jensen’s Alpha. These tools help assess not just the returns, but how those returns relate to the risk taken by the fund managers. The Sharpe Ratio evaluates overall return relative to total risk, Treynor focuses on the return per unit of market risk, and Jensen’s Alpha measures the fund’s ability to generate excess returns above what the market alone would predict. Using historical data from a range of equity mutual funds, the study provides a comparative look at how effectively different funds manage risk while aiming to deliver value. The results highlight which funds stand out in terms of performance and consistency, offering practical insights for investors, fund managers, and financial advisors. This evaluation supports more thoughtful decision-making when selecting mutual fund investments.
subject: Articles
  topic: section
subject: Mutual Funds, Sharpe Ratio, Treynor Ratio, Jensen’s Alpha, Risk-Adjusted Performance
  topic: keywords
creator: Pratiksha Chaturvedi
creator: Satakshi Agarwal
rights: Copyright (c) 2025 MET MANAGEMENT REVIEW https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2025-07-01
publication date: 2025-07-01
starting page: 9
ending page: 27

Understanding the Popularity and Efficacy of SIPs as a Preferred Investment Option in the Indian Market
type: item
description: Introduction: - Systematic Investment Plan (SIP) emerged as preferred investment option among retail investors in India. Offering a disciplined approach to wealth creation. SIPs are often selected for their convenience and long-term returns. Various financial and psychological factors impact investors decision making. Understanding these factors can provide insight into the growing popularity and efficacy of SIPs in Indian market. Objective of the study: - Analyze factors contributing growing preference of SIPs among the retail investors in India and asses the satisfaction level with SIP investment. Methodology: - the study is based on primary data collected through a structured questionnaire among SIP investors to assess satisfaction level and influencing factors. The responses were analyzed by statistical methods using ANOVA test to identify patterns and significant relations. Result: - the findings suggests that SIPs is significantly influenced by income level, Age and other financial factors. The study also highlights SIPs are preferred for their systematic nature, affordability and potential for wealth creation.
subject: Articles
  topic: section
subject: Systematic Investment Plan (SIP), Retail Investors, Financial awareness, Investment satisfaction.
  topic: keywords
creator: Prof. Jonita D’costa
creator: Dr. Mishu Tripathi
creator: Mr. Lalit Khochare
rights: Copyright (c) 2025 MET MANAGEMENT REVIEW https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2025-07-01
publication date: 2025-07-01
starting page: 1
ending page: 8

A Study on People Analytics Maturity in Selected Private Mid-Sized Organizations
type: item
description: The paper aims to analyze the level of People Analytics Maturity in selected private Mid-sized organizations in Northern India. A rigorous literature review of DELTA Plus model (Davenport, 2018), Blast Analytics Maturity Assessment Framework, Web analytics Maturity model and Gartner’s Maturity Model for data analytics was conducted to formulate the structured questionnaire. The questionnaire was then sent to the HR managers working in Private sector organizations in Northern Indian states. The Data collection started in January 2023 and 17 responses of managers could be gathered. Preliminary analysis of the data revealed that most of the organizations are at advanced level of people analytics maturity. Most of the HR managers were using Data analytics for advanced reporting and decision making. The analysis was also only limited to descriptive statistics and were not attempted to predict and prescribe solutions. The findings of the study are relevant for HR professionals of Mid-sized organizations. The People analytics maturity may be augmented through fostering a culture of analysis. There is a strong imperative to strengthen the necessary infrastructure for gathering storage and analysis of data. Changes for scaling up data analysis and maturity will require quantum changes in leadership and corporate commitment.
subject: Articles
  topic: section
subject: DELTA Plus models, People Analytics, People analytics maturity Model
  topic: keywords
creator: Dr. Neha Tiwari
creator: Dr Sheetal Sharma
creator: Dr. Vibhuti Gupta
rights: Copyright (c) 2024 MET MANAGEMENT REVIEW https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2024-01-31
publication date: 2024-01-31
starting page: 67
ending page: 75

Humanistic Approach to Human Resource Development in Economic Lean Circumstances Through Organizational Leadership Interventions
type: item
description: Human Resource Development (HRD) in an organization becomes extremely important especially in economic lean circumstances. This paper explores this aspect through the effectiveness that can be viewed through organizational Leadership Interventions (LI) in a global and multicultural context. After conjoining the evidences obtained through a survey and experimental study in the selected firms of Oman, this research paper highlights the humanistic approach by testing interconnected submissions of working employees to contribute to effectiveness of the organization. For testing hypothesis we piloted a survey to evaluate and gauge employee’s responses working in the same firm. For each scenario, inter class correlations and factorial design were conducted and it was found that the competitive organizations of today were marked with less resources to train and had more concern with the productivity and profit that matched with the self-serving entitled employee that support humanistic approach to HRD. The results obtained were by and large accepted from the survey that used validated variables of humanistic approach to support claims for the hypothesis and external validity.
subject: Articles
  topic: section
subject: Human Resource Development, Humanistic approach, lean circumstances, leadership interventions
  topic: keywords
creator: Mishra, G.P
creator: Mishra, Kusum Lata & Murthy, Sree Rama Y
rights: Copyright (c) 2024 MET MANAGEMENT REVIEW https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2024-01-31
publication date: 2024-01-31
starting page: 59
ending page: 66

Recent Trends in Green Human Resource Management
type: item
description: Green Human Resource Management (GHRM) has emerged as a key strategic approach for organizations to integrate environmental sustainability into their human resource practices. This paper reviews recent literature on the trends, challenges, and benefits of GHRM. The review suggests that organizations are increasingly adopting GHRM practices to enhance their sustainability performance, promote employee engagement, and gain a competitive advantage. However, there are also challenges associated with GHRM implementation, such as lack of top management support, limited employee awareness, and the need for specialized expertise. Authors have made an attempt to explore the gaps in the undertaken research and also tried to cover initiatives taken up by corporate sector, authors also studied Green HRM practices in respective sectors from multidimensional angles , this paper makes an attempt to discuss emerging recent trend in Green HRM spectrum.The paper concludes by discussing future research directions in GHRM.
subject: Articles
  topic: section
subject: Green HRM, Environmental Sustainability, Challenges, Competitive advantage
  topic: keywords
creator: Dr. Rati Mishra
creator: Dr. Dharmendra Mehta
rights: Copyright (c) 2024 MET MANAGEMENT REVIEW https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2024-01-31
publication date: 2024-01-31
starting page: 54
ending page: 58

Behaviour of Metaverse Marketing in Digital India
type: item
description: The Metaverse is the virtual world that becomes more connected, marketers need to adjust their strategies to accommodate this new frontier. This paper will discuss the current state of marketing in the metaverse, exploring how marketers can use the metaverse to reach new customers, build loyalty, and create engaging experiences. First, the paper will provide an overview of the metaverse and its potential for marketing. This will include a discussion of the types of metaverse environments, the different types of applications that are available, and the potential for virtual reality (VR) marketing. The paper will also examine the challenges presented by the metaverse, such as the need to create content that is engaging and engaging while also staying within the ethical and legal boundaries of the metaverse. The paper will then discuss how to leverage the metaverse for marketing purposes. This will include an exploration of the different marketing channels available within the metaverse, such as social media, e-commerce, and user-generated content. The paper will also discuss the marketing strategies that can be used in the metaverse, including gamification, virtual events, and location-based marketing. Finally, the paper will examine the current and future trends in metaverse marketing. This will include a discussion of the emerging technologies, such as blockchain and artificial intelligence, and their potential impact on marketing in the metaverse. The paper will also explore the opportunities for marketers to use the metaverse to create immersive and engaging experiences for their customers.. Overall, this paper will highlight the potential of metaverse marketing and its importance in the modern marketing landscape. It will provide an overview of the metaverse and its applications, discuss the challenges presented by the metaverse, and provide insight into the marketing strategies that can be used within the metaverse. Finally, the paper will explore the current an…
subject: Articles
  topic: section
subject: Metaverse, Virtual Reality, Augmented Reality, Digital Marketing
  topic: keywords
creator: Dr. Shipra Jain
rights: Copyright (c) 2024 MET MANAGEMENT REVIEW https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2024-01-31
publication date: 2024-01-31
starting page: 46
ending page: 53

A Study on the Role of E-Commerce in the Indian Handicrafts Industry: A Consumer Perspective
type: item
description: India is a land of tradition and culture. This culture is passed on to generations by various means. One such means is handicrafts. Indian handicraft industry has untapped potential in the global as well as domestic markets. The new era of digitalisation has made even traditional industries like handicrafts change their mode of business. E-commerce has significantly played an important role in bringing a variety of products and services to the door of the customer. However, its contribution to the Indian handicraft industry is unknown. With changing attitudes and lifestyles, the customers’ perception of the products has also changed. This study intends to investigate the consumer perception of Indian handicrafts purchased through e-commerce platforms. This study aims at understanding the factors that determine customer satisfaction after online purchases of Indian handicrafts and determining the right segment of customers to sell handicrafts through e-commerce. The study led to the conclusion that there is a need to spread awareness about Indian handicrafts, and about the e-commerce site selling them online. The results showed that variables classified under web functionality, product perception and trust are the factors that have a positive impact on customer satisfaction and a satisfied customer is likely to recommend their online purchase to others. The customer segment likely to purchase handicrafts online was also thoroughly studied.
subject: Articles
  topic: section
subject: Consumer Perception, Customer Satisfaction, E-Commerce, Handicrafts, Online Purchase
  topic: keywords
creator: Gaurisha Kamthan
creator: Dr. Swetha Thiruchanuru
rights: Copyright (c) 2024 MET MANAGEMENT REVIEW https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2024-01-31
publication date: 2024-01-31
starting page: 32
ending page: 45

Artificial Intelligence and Training: Opportunities and Challenges in the Zimbabwean Mining Industry
type: item
description: Each and every aspect of our society has been changed by artificial intelligence. Artificial intelligence is still a new phenomenon in Zimbabwe. The main thrust of this research was to understand the opportunities and challenges of artificial intelligence in training activities in the mining industry. This study was guided by understand training activities that can be transformed by artificial intelligence. The study determined the challenges of using artificial intelligence in training. The investigator obtained data through telephone interviews that were conducted with 10 participants from the Zimbabwe Mining Industry. The investigation employed judgemental, convenient and snowball sampling. The study found that there is low use of artificial intelligence in the training activities, but there are activities that can be undertaken by artificial intelligence that include induction, online training, and refresher courses. Expensiveness, lack of skills, loss of jobs, cultural and ethical implications were found to be challenges associated with the use of artificial intelligence in the employee appointment process. Efficiency, effectiveness, enhanced trainee experience, reduced costs and organisation brand were found to be benefits of employing artificial intelligence in training. The study recommends partnerships to be developed among mining organisations, higher and tertiary education, and technology enterprises to develop artificial intelligence software that can cost-effectively meet the needs of trainers.
subject: Articles
  topic: section
subject: Artificial intelligence, training, human resources, development, mining sector
  topic: keywords
creator: Regis Misheal Muchowe
rights: Copyright (c) 2024 MET MANAGEMENT REVIEW https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2024-01-31
publication date: 2024-01-31
starting page: 20
ending page: 31

Estimating A Logistic Regression Model on the Role of Artificial Intelligence on Derivative Markets
type: item
description: The study explored the role of Artificial intelligence on the stability, efficiency, depth, and access of derivative markets during the period 2009 to 2021. The study used mixed method research. Cross sectional data of 60 countries from North America, Latin America and the Caribbean, Western Europe, Eastern Europe, Middle East and North Africa, Sub-Sahara Africa, South and Central Asia, East Asia, and the Pacific. Simple random sampling was used to select the 60 countries according to their Government Artificial Intelligence Index. Logistic regression was applied on the cross-section data to determine the effect of Artificial Intelligence on derivative markets in terms of financial efficiency, financial depth, financial access, and financial stability. The proven role of Artificial Intelligence on derivative markets is to enhance financial inclusion and financial stability through the provision of derivative trading platforms. The results of the study showed that the use of Artificial intelligence on derivative markets is significantly and positively related to financial access as measured by the percentage of digital payments. Further, the test revealed that the use of Artificial Intelligence on derivative markets is significantly and negatively related to financial stability as measured by stock price volatility. The study showed that there was no effect on financial depth and efficiency arising from the use of Artificial Intelligence on derivative markets. The study recommended that governments should put in place adequate financial infrastructure as well as vibrant regulations prior to the use of Artificial Intelligence on the derivative markets to avoid systemic risk build ups.
subject: Articles
  topic: section
subject: "Artificial Intelligence, Derivative Markets, Financial Development, Government Artificial Intelligent Readiness Index, Logistic Regression"
  topic: keywords
creator: Wilbert Kudakwashe Chidaushe
creator: Professor Tavonga Njaya
rights: Copyright (c) 2024 MET MANAGEMENT REVIEW https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2024-01-31
publication date: 2024-01-31
starting page: 12
ending page: 19

A Study on Customer Preference for Fly Ash Bricks
type: item
description: The purpose of this study, which was based on a market survey, was to pinpoint the factors that influence fly ash brick quality from the standpoint of customers. With a focus on those working in the building and construction industries, questionnaires and in-person interviews were used to gather data on fly ash and clay bricks. This experiment demonstrates the benefits fly ash bricks have over traditional clay bricks. From the study, it was found that the six factors (price, weight, strength, water absorption, lesser breakage, durability) are found to be significantly related to the preference of the consumer for the fly ash bricks. It was also found that fly ash bricks were comparatively better in the aspects of price, weight, strength, durability and water absorption capacity.
subject: Articles
  topic: section
subject: Fly Ash, Bricks, Strength, Water Absorption, Lesser Breakage, Smooth Surface, Durability, Cementsaving
  topic: keywords
creator: V. Jothi Francina
creator: M. Sonali
creator: S. Keerthana
rights: Copyright (c) 2023 MET MANAGEMENT REVIEW https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2023-07-31
publication date: 2023-07-31
starting page: 108
ending page: 117

A Study on Customer Preference for Fly Ash Bricks
type: item
description: The purpose of this study, which was based on a market survey, was to pinpoint the factors that influence fly ash brick quality from the standpoint of customers. With a focus on those working in the building and construction industries, questionnaires and in-person interviews were used to gather data on fly ash and clay bricks. This experiment demonstrates the benefits fly ash bricks have over traditional clay bricks. From the study, it was found that the six factors (price, weight, strength, water absorption, lesser breakage, durability) are found to be significantly related to the preference of the consumer for the fly ash bricks. It was also found that fly ash bricks were comparatively better in the aspects of price, weight, strength, durability and water absorption capacity
subject: Articles
  topic: section
subject: Fly ash , Bricks, Strength, water absorption, Lesser breakage, Smooth surface , Durability,Cementsaving
  topic: keywords
creator: V. Jyoti Francina
creator: S.Keerthana
rights: Copyright (c) 2023 MET MANAGEMENT REVIEW https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2023-07-31
publication date: 2023-07-31
starting page: 103
ending page: 107

The Role of Human Resource Tech in Industry: A Remedy for Human Resource Management within an Organization
type: item
description: Affecting all fields of study, economies, and sectors, the fourth Industrial Revolution is bringing in new technologies that integrate the physical, digital, and biological worlds. The way of doing business practises have changed dramatically as a result of technological advancements such as improved communication tools, computing, and the internet. Technology is profoundly changing the workplace in an unprecedented way, just as it has in every other part of life. The phrase "HR tech" (Human Resources technology) refers to a broad category of hardware and software tools used to automate key HR processes like hiring, onboarding, performance evaluation, and payroll processing. HR-Technology is no longer only a buzzword for describing contemporary trends; it is now a useful concept for increasing organisational productivity. HR-Tech has developed into a movement that is redefining the field of human resource management be it high-tech professional conduct, application advancement, and venture creation by fusing the idea of HRM with technology and ergonomic design. HR-Tech is more than just application software to support HR administration and optimise time-honored HRM. By the use of software and computing, HR-Technology is developing a new industry, i.e. the industry of innovation and systematisation. As a result, HR-tech has given birth to several enterprises, and new entrepreneurs are gravitating towards such businesses. The impact of HR-Tech on organisational HRM performance has been extensively documented, although the use of HR-Tech in business is still relatively uncommon. This article makes an effort to summarise the function of HR technology in industry and offer a remedy forhuman resource management within an organisation.
subject: Articles
  topic: section
subject: HRM, HR professionals, HR-Tech, Information Technology, Employees, Performance management.
  topic: keywords
creator: Nargis Neha
rights: Copyright (c) 2023 MET MANAGEMENT REVIEW https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2023-07-31
publication date: 2023-07-31
starting page: 92
ending page: 102

Study on use of OTT Platforms Among Youth
type: item
description: In modern world, people have more options for entertainment sources. In olden days, people used to watch Doordarshan and would rely on radio for major new broadcasting. Slowly it transforms to the availability of cable connection and movie theatres. People started watching TV series on TV and movies in theatres. Then the technology brought the concept of the YouTube which grow as major channel for youth viewers. TV, itself brought major evolution as LED, touch screen, inbuilt internet availability etc. With these variations the recent trends in market is OTT (Over the Top) video streaming. The availability of content, easy access to variety of shows, user friendly nature and continuity in shows compels the users to subscription of OTTvideo streaming. Video streaming becomes easily accessible via laptop and smartphones. India have experienced large OTT subscription especially during COVID 19 pandemic. This growth in OTT subscription is being driven primarily by consumer's ever-increasing hunger for streaming video over the internet, now amplified by the migration of more broadcast and cable TV onto direct-to consumer over-the-top (OTT) internet delivery networks. This study aims to pinpoint use of OTTplatforms among youth. The study is confined to Mumbai and MMR region
subject: Articles
  topic: section
subject: Keywords: OTT, MMR (Mumbai Metropolitan Region), Youth, Impact
  topic: keywords
creator: Avishkar Shamrao Surpam
rights: Copyright (c) 2023 MET MANAGEMENT REVIEW https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2023-07-31
publication date: 2023-07-31
starting page: 84
ending page: 91

Impact of LGBT-supportive Workplace Policies on Productivity
type: item
description: Today's workforce is increasingly diverse in terms of personal characteristics such as race, ethnicity, gender, national origin, religion, gender identity, and sexual orientation. The “business case for diversity” suggests that such diversity in the workplace will lead to lower costs and/or higher revenues, improving the bottom line. Not surprisingly, employers have considered the economic benefits of adding lesbian, gay, bisexual, and transgender (LGBT)-supportive policies, including sexual orientation and gender-identity non-discrimination policies and domestic partner benefits policies. The present study identifies and evaluates the impact of LGBT-supportive employment policies and workplace climates on business outcomes in order to answer two primary questions:
subject: Articles
  topic: section
subject: LGBT, Non-discriminatory policies, supportive work place policies, openness/ open climate, discrimination , job commitment, workplace relationships , job satisfaction, productivity
  topic: keywords
creator: Chirag Gosar
rights: Copyright (c) 2023 MET MANAGEMENT REVIEW https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2023-07-31
publication date: 2023-07-31
starting page: 78
ending page: 83

Evaluation of Business School Graduates' Perspectives on the Impact of Technological Development on their Employability in the Indian Labour Market
type: item
description: The study looks into the impact of technological advancement on the employability of business graduates in the Indian labour market. The study had four particular aims, and four null hypotheses were developed as a guide. The study used a descriptive survey design method. A four-rating structured questionnaire titled "Modern Technology and Employability skills" (MTES) was used to collect data from 512 participants in the 2021/2022 business education postgraduates' admittance examination. Data was coded in SPSS and Pearson Product Moment Correlation Coefficient was calculated to test null hypothesis one. The second null hypothesis was tested using Chi-square, whereas the third and fourth null hypotheses were tested using ANNOVA. At the 0.05 threshold of significance, all four hypotheses were tested. Among other findings, the analysis demonstrates that business education curriculum contents in India do not provide students with generic abilities essential for employability in the Indian labour market in the current sophisticated technology period. Based on their findings, the researcher propose that all of the major abilities in modern technologies required by the Indian labour market be incorporated into the curriculum of business education programmes in Indian institutions.
subject: Articles
  topic: section
subject: Education in Business, Technical Development, Employability, and the Indian Labour
  topic: keywords
creator: Pooja Singh
creator: Kalpana Koneru
rights: Copyright (c) 2023 MET MANAGEMENT REVIEW https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2023-07-31
publication date: 2023-07-31
starting page: 68
ending page: 77

Understanding the Price Behaviour of selected banks from banking sector in Bombay Stock Exchange
type: item
description: Over the past two decades, the globalisation trend has led to a significant increase in financial markets, particularly the stock market. Stock markets play an important role as an indicator of the economy's overall performance. Analyzing past price movements is how Technical Analysis predicts future price movements. It encourages the mobilization of funds, provides equity capital to the banking sector, and offers adequate returns for investors. The Indian banking sector has undergone significant changes in recent years, with banks diversifying from traditional deposit-taking and lending activities to more complex activities such as investment banking, insurance, and wealth management. Therefore, understanding the price behavior of banks listed on the Bombay Stock Exchange (BSE) is crucial for investors, policymakers, and researchers. By using stock market indicators, investors can observe significant market movements. The main objective of this paper is to analyze a top 5 bank within the banking sector and forecast its stock price behavior. Additionally, the paper aims to test the effectiveness of technical indicators such as RSI and MACD in predicting the stock's behavior. The study focuses on analyzing the stock price trends of selected banks over a period of five years (2017-2022).
subject: Articles
  topic: section
subject: Stock market, Technical Analysis, Bombay Stock Exchange, MACD, RSI Indicator
  topic: keywords
creator: Jyotsna Vishwambhar Torane
rights: Copyright (c) 2023 MET MANAGEMENT REVIEW https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2023-07-31
publication date: 2023-07-31
starting page: 57
ending page: 67

Employee Engagement Through Employee Empowerment with Special Reference to Employee Working in Manufacturiing Industry Situated at North Karnataka Region
type: item
description: Every organization should involve in identifying the Engagement levels of employees in their work. Engaged employees are uncopied competitive advantage for the organizations. Employees can be engaged by empowering them with well designated roles and by providing sufficient amount of autonomy while delivering their roles and responsibilities. The objective of present study is to analyze the relation between employee engagement and employee empowerment and also to find out, to what extent employee empowerment influence the engagement levels of employee at his/her workplace working in manufacturing industry. Factor analysis and regression analysis has been conducted to observe the total variance explained about the two phenomenon of the study and to analyze the effect of empowerment on engagement levels of employee.
subject: Articles
  topic: section
subject: "Employee engagement, Structural empowerment, Psychological empowerment, Manufacturing industry situated at North Karnataka . "
  topic: keywords
creator: B. Anupama
creator: Sushma Premkalal
rights: Copyright (c) 2023 MET MANAGEMENT REVIEW https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2023-07-31
publication date: 2023-07-31
starting page: 53
ending page: 67

An evaluation of Open Network for Digital Commerce (ONDC) implementation for MSMEs in India.
type: item
description: The Department for Promotion of Industry & Internal Trade of the Government of India founded the private, non-profit firm Open Network for Digital Commerce to create open networks for e-commerce. India's e-commerce environment is anticipated to change as a result of the government-imposed Open Network Digital Commerce (ONDC) platform. Customers and sellers will be able to interact and transact online independently of the app or platform they are using. This platform seeks to provide new opportunities, restrain digital monopolies, and assist single proprietors, micro, small, and medium-sized businesses, and other smaller businesses in joining online marketplaces. The purpose of this paper is to illustrate the benefits that ONDC provides to MSMEs—Micro, Small, and Medium-Sized Enterprise, while simultaneously posing a challenge to the major e-Commerce players yet an advantageous platform to all digital businesses.
subject: Articles
  topic: section
subject: ONDC, MSMEs, e-Commerce players.
  topic: keywords
creator: Vijay Kumar M N
rights: Copyright (c) 2023 MET MANAGEMENT REVIEW https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2023-07-31
publication date: 2023-07-31
starting page: 44
ending page: 52

The Impacts of Digital Marketing & Business Challenges
type: item
description: In this digital age, marketers face a variety of obstacles in addition to numerous opportunities. The use of electronic media by marketers to market their goods or services is known as digital marketing. Attracting customers and enabling them to engage with the company through digital media is the primary goal of digital marketing. This essay concentrates on the Digital marketing is important for both marketers and consumers. We looked at how sales of both small and large companies were affected by digital marketing. Also, the distinctions between conventional marketing and digital marketing are discussed based on our research. This study has discussed numerous forms of digital marketing, as well as its efficiency and effects on a company's sales. One hundred fifty small businesses and fifty business owners make up the investigated sample, which was chosen at random to demonstrate the effectiveness of digital marketing. The collected data has been examined using a variety of statistical methods and tools.
subject: Articles
  topic: section
subject: Digital Marketing, Promotion, Sales, Impact, CustomerReach.
  topic: keywords
creator: Anubha Thakur
rights: Copyright (c) 2023 MET MANAGEMENT REVIEW https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2023-07-31
publication date: 2023-07-31
starting page: 38
ending page: 43

Cybernetics: A Transformative Platform in Achieving G20 SDS
type: item
description: This century has faced many modern problems i.e. how to fulfil the quality food, how to secure the data, how to increase the food productivity, how to reduce the labor cost, how to improve technological enhancement with less interference etc. Thus we need some technology which can be operated by self or give solution by itself. These may be considered as some kind of Autonomous technology for Sustainable Development Sectors (SDSs). Following this path, a model has been proposed which is based on mathematical approach, theoretical system like controlling some devices, named as Cybernetics. It is used in many different fields like: military, aerospace, robotics, medical, vehicles etc. Cybernetic is able to adapt the human control over the device such that it can consummate good feedback by getting robustness and good performance of the system. There are several modern applications available in the current times but Cybernetics will still carry forward for the next decade. This paper is about the control and necessity of cybernetics that how it gives us the electronic facilities in an efficient way. It is also used for detecting, scanning and analyzing the system as well. The essence of the Cybernetics approach is to understand the functions and processes of systems capable of receiving storing and processing information and then using it for its own control.
subject: Articles
  topic: section
subject: "G20, Cybernetics, Autonomous Technology, Cybernetic Transportation System (cts), Control System, Sustainable Development Sectors (sdss). "
  topic: keywords
creator: Mehboob Zahedi
creator: Abhishek Das
rights: Copyright (c) 2023 MET MANAGEMENT REVIEW https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2023-07-31
publication date: 2023-07-31
starting page: 25
ending page: 37

Influence of Digital Experiential Marketing for a Sustainable Customer Relationship: with Special Reference to the Luxury Cosmetics Sector in India
type: item
description: This paper aims to provide light on the domains of experiential marketing, traditional marketing, and digital marketing. It also attempts to identify the gaps in experiential aspect that appears during an online shopping. The paper tries to identify the components or factors that are responsible for the optimum consumer experience while purchasing online. The purpose of this study is to investigate influence of some critical factors of digital experiential marketing (online store atmosphere, customized information, customer experience, AI effectiveness, online purchase and repurchase intention) on sustained customer relationship for the luxury cosmetics sector in India. Even though a lot of research has been done in the digital experiential marketing but there are still gaps in the literature. As cosmetics are a product where the customer places a high value on product and service experience, we will concentrate on luxury cosmetics market in India. The findings reveal that more a customer is satisfied with the overall digital experience of the product more sustainable relationship will be there between consumer and e-businesses. Providing high levels of interactivity and trust is found to be very crucial for customer satisfaction. The paper studies customer relationship by the factors like increased awareness, positive Word-of-mouth publicity, e-loyalty and customer satisfaction on the online platform and tries to outline a strategic advice for online cosmetic sector. This essay discusses a theoretical framework for digital experience marketing that is pertinent to both researchers and industry professionals. In this study, suggestions for future aspects and significant consequences are also covered.
subject: Articles
  topic: section
subject: "Digital marketing, Experiential marketing, Digital experiential marketing, online store atmospherics, luxury cosmetics, Artificial Intelligence, sustainable relationship, e-loyalty "
  topic: keywords
creator: Shweta Sinha
rights: Copyright (c) 2023 MET MANAGEMENT REVIEW https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2023-07-31
publication date: 2023-07-31
starting page: 29
ending page: 24