Investigating the Differential Influence of Green Marketing Strategies on Specific Eco-Friendly Product Categories in an Emerging Economy Context: DOI:10.34047/MMR.2025.12207. mmr [Internet]. 2025 Jul. 1 [cited 2026 Feb. 24];12(2):63-72. Available from: https://mmriom.com/index.php/mmr/article/view/276