“The Downfall of Paytm: A Case Study in Strategic Missteps: Https: doi.Org 10.34047 MMR.2024.11204”. MET MANAGEMENT REVIEW 11, no. 02 (August 13, 2024): 39–43. Accessed September 19, 2024. https://mmriom.com/index.php/mmr/article/view/148.