“Author Names As Textbook Brands: A Consumer Behaviour Perspective: DOI: 10.34047/mmr.v13.i1.p30”, mmr, vol. 13, no. 1, pp. 30–38, Jan. 2026, Accessed: Oct. 17, 2026. [Online]. Available: https://mmriom.com/index.php/mmr/article/view/290