“Understanding the Popularity and Efficacy of SIPs as a Preferred Investment Option in the Indian Market: DOI:10.34047/mmr.v12.i2.p1”, mmr, vol. 12, no. 2, pp. 1–8, Jul. 2025, Accessed: Oct. 09, 2026. [Online]. Available: https://mmriom.com/index.php/mmr/article/view/270