Author Names As Textbook Brands: A Consumer Behaviour Perspective: DOI: 10.34047/mmr.v13.i1.p30. MET MANAGEMENT REVIEW, [S. l.], v. 13, n. 1, p. 30–38, 2026. Disponível em: https://mmriom.com/index.php/mmr/article/view/290. Acesso em: 17 oct. 2026.