Investigating the Differential Influence of Green Marketing Strategies on Specific Eco-Friendly Product Categories in an Emerging Economy Context: DOI:10.34047/mmr.v12.i2.p63. MET MANAGEMENT REVIEW, [S. l.], v. 12, n. 2, p. 63–72, 2025. Disponível em: https://mmriom.com/index.php/mmr/article/view/276. Acesso em: 9 oct. 2026.