Role of Artificial Intelligence in Social Media Marketing with Reference to Impact on Consumer Behavior: https://doi.org/10.34047/MMR.2024.11207. MET MANAGEMENT REVIEW, [S. l.], v. 11, n. 02, p. 61–77, 2024. Disponível em: https://mmriom.com/index.php/mmr/article/view/151.. Acesso em: 19 sep. 2024.