Effect of Advertising Campaigns on Consumer Banking Preferences: https://doi.org/10.34047/MMR.2024.11205. MET MANAGEMENT REVIEW, [S. l.], v. 11, n. 02, p. 44–53, 2024. Disponível em: https://mmriom.com/index.php/mmr/article/view/149. Acesso em: 17 mar. 2026.