The Downfall of Paytm: A Case Study in Strategic Missteps: https://doi.org/10.34047/MMR.2024.11204. MET MANAGEMENT REVIEW, [S. l.], v. 11, n. 02, p. 39–43, 2024. Disponível em: https://mmriom.com/index.php/mmr/article/view/148.. Acesso em: 19 sep. 2024.